Publisher’s Playbook 2025: 5 Creative Optimization Lessons from 2024
In the ever evolving digital landscape, creativity remains a cornerstone of successful content and commerce strategies. Through our extensive work analyzing creative performance, audience engagement, and monetization tactics, we’ve uncovered key best practices that drive results. Whether you’re a publisher
Unlocking the Power of Speed: How Keywee’s Breaking News Automation Tool Transforms Paid Media
In the fast-paced world of news publishing, timing is everything. The sooner you can get your content in front of an audience, the better your chances of engaging them. Being the first to report can lead to more traffic, signups,
The Power of Being First: Why Breaking News Paid Distribution Works
In the fast-paced world of journalism, the race to report breaking news holds a unique significance. Unlike evergreen content that stands the test of time, breaking news is a dynamic force driven by search algorithms and user demand. Here are
Lessons Learned from Axios: Audience Development with Keywee
We recently hosted a webinar with Axios’ VP of Marketing and Growth, Mia Vallo, delving into the topic of newsletter acquisition in today’s dynamic digital landscape. The conversation unfolded around the significance of newsletter acquisition, emphasizing its heightened relevance in
The Biggest Trends and Developments In Publishing We’re Thankful For In 2023
It’s undeniable that this year has been a rough one for publishers who have found themselves in a landscape increasingly marked by challenges. Amidst all the uncertainty, however, we also have the opportunity to find a silver lining or two,
The Power of Paid Media in Growing Your Newsletter Subscribers
In recent years, the publishing industry has seen a significant increase in investments dedicated to email acquisition, highlighting the enduring importance of email in publishers’ marketing strategies. But why is this happening, and what motivates publishers to spend resources on
It’s Prime Time! How To Make Every Day A Great Sales Day
It’s upon us yet again… Prime Day is right around the corner. Amazon’s largest sales event of the year is going to be taking place on July 11-12. As a quick recap, the global two-day shopping event rolls out dozens
The Great AI Gold Rush of ‘23: A look at the challenges and opportunities of generative AI
After the release of ChatGPT, the floodgates have opened to a whole swathe of generative AI products and services. We are now firmly in the age of AI and it seems as though just about everyone is getting in on
Running the Social Media Gambit: The Pros and Cons of All Your Favorite Platforms
With the amount of social media platforms out there, it’s hard to not get lost in the shuffle. Each individual platform has a wide array of benefits and drawbacks to it, so navigating the perfect market mix for your company.